For its new “Calvins or Nothing” campaign, Calvin Klein has enlisted Maya Hawke.
Maya Hawke who's the daughter of Ethan Hawke and Uma Thurman, joins a protracted checklist of CK stars who have also stripped right down to their Calvins for a campaign. Last yr, Pete Davidson and Machine Gun Kelly took all of it off for a CK Instagram Live for a cheeky bit of amusing.
During the are living flow, Davidson and Kelly seemed to jokingly participate in a highly spiced photoshoot wearing their Calvin Klein briefs.
In the video, the pair first took turns posing on a white couch. Davidson lounged around the sofa with his pants around his knees, explaining, "I was gonna go for one of these. Be very casual about it."
The two men then posed together, together with one the place Davidson perched at the sofa as Kelly poured popcorn into his mouth.
Just final month, Kate Moss' daughter, Lila Moss, starred in a Calvin Klein ad of her personal, where she re-created her mother's famous campaign. Photographed and directed via Alasdair McLellan, the campaign captured Lila in fashionable but classic ensembles. For one glance, she wore a black tank top with hip-hugging denims that exposed the waistband of her CK emblem undergarments. Her 2d glance was elevated with a sheer black button-down layered over a bra styled with black denims, in line with PEOPLE.
As noted in a statement from the logo, the pictures "nod to the stripped-back images the brand is known for, capturing each talent's true confidence."
Calvin Klein has tapped Maya Hawke to star in its latest underwear campaign, called “Calvins or Nothing,” which releases Tuesday. Hawke appears in the campaign at the side of Belgian professional footballer, Romelu Lukaku.
The campaign pictures in query were directed and photographed by Gray Sorrenti. In addition to Tuesday marking the global unencumber of the Sorrenti-captured campaign photographs, it additionally marks the day the latest Calvin Klein pieces are made available to the general public. New to the lineup with this drop are an updated Embossed Icon, a refreshed Modern Cotton silhouette, and the minimalism-focused designs of CK Black.
“The campaign displays the elevated, regarded as designs of its latest undies assortment and channels the emblem’s minimal, impactful aesthetic,” the trend emblem stated in a observation. “The pictures and movies convey the emblem’s signature style, strongly rooted in sensuality.”
This is Maya Hawke’s latest campaign in the type global. She in the past teamed with AllSaints in 2016, running with the logo to present its new collection with a brief film. She’s also worked with Zac Posen, modeling the designer’s spring 2019 assortment in a campaign photographed via Gia Coppola.
"They were wary of the public life side of acting and the difficulties of that. They also tried to protect me from falling into acting," she stated. "They wanted to ensure I had a strong enough backbone, my own passion for it and work ethic. They didn't want to cart me along every red carpet or have me do bit-parts in their movies."
"Once I was old enough, and it was clear they were my choices, they were very supportive," she stated.
Maya Hawke is best identified for her breakout function in Netflix’s “Stranger Things,” joining the solid in its 3rd season. She additionally just lately seemed in projects like Netflix’s “Fear Street,” “Do Revenge” and “Mainstream.” Hawke could also be the daughter of Uma Thurman and Ethan Hawke.
In a 2019 interview with WWD, Hawke spoke about her oldsters’ affect on beginning out her profession.
“It makes [for] more expectancies and it makes it so that people doubt your intentions and your ability and your home, but in actual fact that you just need to work laborious and confidently you be informed your place,” she mentioned.
“And there are all kinds of ways that it is helping you get a foot within the door, but you’re going to get booted out the door if, if you’re in, you suck.”
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