Coachella is back after a two-year hiatus. Artists like The Weeknd have already inked multi-million dollar deals to hit the stage, but it's not just the musical acts that are signing deals at Coachella. A crowd of Instagram influencers has flocked to the development in Indio, California for his or her likelihood to earn a paycheck, and this year they're charging thousands of dollars per post.
Instagram Influencer Maryam Ghafarinia boasts 180,000 Instagram fans, and that is her fourth time at the festival —but she’s by no means if truth be told observed the bands perform. She says she’s too busy charging $2,000 for a unmarried photo and $3,500 for an Instagram reel, and he or she says that manufacturers often be expecting tales and attendance at events, too.
“They also want you to attend an event; they also want you to do stories, they may want multiple posts, they want you to post even before Coachella, leading up to it,” Ghafarinia instructed New York Post. “So, there’s extra opportunity so as to add on and make more cash.”
Noel Elie, a wellness influencer boasting 102,000 fans, stated she had counted on making $10,000 from at least three manufacturers at Coachella in 2020 sooner than being canceled. This year she’s attending the competition as a guest of a manner logo that pays her $2,500 for three stories and a reel. She also gets to keep the clothes provided by the brand.
Another influencer, Rianne Meijer, boasts 1.Five million followers and has documented her travel to the festival by means of posting paid promotions with brands like Levi’s and BWM. Brands regularly provide free accommodations, airfare, and even festival passes in exchange for promotional posts.
"Everyone is there and wants to make a deal and wants to be with the best brands, and the brands want as many influencers as possible to be part of their 'activations' … so they'll actively recruit influencers," Mae Karwowski, CEO of influencer advertising company Obviously, instructed the Post.
The festival is amazingly profitable, and musical acts signal million-dollar deals earlier than taking the level. Kanye West was set to make $8.Five million as a headliner but pulled out simply weeks before the live performance began. The Weeknd agreed to fill the spot, but only if he was given the same $8.5 million deal and a $500,000 production fee.
Source: Insider, New York Post
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