Machine Gun Kelly skillfully navigated a shift from rap and hip-hop to pop-punk, and now the Blonde Don is proving to be versatile once once more with the launch of his gender-neutralnail polish line.
The rapper-turned-pop-rocker, 31, has finally released the long-awaited nail polish line, UN/DN LAQR, which was inspired by self-expression and creativity for all. Kelly, whose real title is Colson Baker, developed and launched the lacquer line in collaboration with Laguna Beach logo incubator Unlisted.
“I don’t like to only prevent at garments with regards to expressing who I am,” Kelly mentioned in a press release shared with Us Weekly’s Stylish. “Nail polish serves as a real vessel of self-expression. I will be able to categorical myself one way as of late and do it all once more the next day to come with one thing different.”
It's never been a better time to be a beauty entrepreneur, industry global gross sales crowned $445 billion closing 12 months. With the launch, Kelly joins a rising listing of male celebrities leaping into the beauty industry for a piece of that action. Earlier this 12 months, Lil Yachty introduced his nail paint line, Crete, and more just lately, Harry Styles debuted a non-binary beauty logo, Pleasing.
Kelly told Allure that the logo was once much less of a trade and more so an extension of himself as a creator. He also published that the consistent headlines about his nails during the last yr have been a deliberate try to get his identify associated with nail polish.
The collection features 10 colors and five topcoats, including a dismal black color known as Depressionist. There's a mix of neutrals, pastels, and impressive lacquers, like Writer's Block, a milky gray, 25 to Life, and deep hunter inexperienced known as Mary Jane. The line maintains a vegan and cruelty-free standing.
Additionally, the brand will drop eight curated trio sets and three polish kits. Each polish is going for $18, with sets and kits priced at $52 and $86.
“It’s been an honor to work with Machine Gun Kelly to go beyond the nail polish class and foster a cultural shift that has been a very long time coming,” Candy Harris, founder, and leader executive officer of Unlisted Brand Lab, mentioned in a commentary. “This is just the start, we are getting down to deliver a new voice to attractiveness with a way of life logo that will spark a conversation way past the colour drops.”
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