Quick Links
Christian Dior founded the French fashion brand Dior in 1946 and, a yr later, made its first runway debut with ready-to-wear high fashion looks from his collection. The brand become an immediate luck due to its form-fitting designs that introduced a new wave of favor to the trade. Several inventive directors have taken over the fashion space and taken new concepts with their expertise. When the brand become world in the Eighties under Marc Bohan and Gianfranco Ferré, it started endorsing celebrities to constitute the fashion area. Isabelle Adjani used to be one of the first influential figures to constitute the brand in its print advertisements and campaigns and brought Dior to a global audience.
Various celebrities have represented the brand over time, from Charlize Theron for its iconic fragrance to Cara Delevingne for the make-up and skin care line. One of the most unique and sublime fashion properties, Dior can pay millions for celebrities to famous person in their campaigns. Let’s take a look at Dior’s most expensive brand endorsements to date.
Anya Taylor-Joy ($1 million)
2021 used to be a breakout yr for Anya Taylor-Joy as she received a number of awards for her efficiency in The Queen’s Gambit and made heads flip at the purple carpet. The actress used to be observed favoring Dior, and in October 2021, she was announced international ambassador for model and makeup, as famous by way of Harper’s Bazaar. While the main points of her contract are yet to be launched, Taylor-Joy is anticipated to earn more than $1 million consistent with 12 months for her deal.
Cara Delevingne ($1.5 million)
A beauty ambassador for Dior, Cara Delevingne become the face of Dior’s jewellery Dior Joaillerie line in 2019. Her long-standing partnership additionally includes being the face of Dior Beauty. She has launched several campaigns and products under the brand, together with a Dior Lip Glow and an anti-aging skin care line referred to as Capture Youth. The actress is reportedly paid $1.5 million consistent with 12 months for her partnership.
Marion Cotillard ($1.Five million)
Elegantly ethereal Marion Cotillard became the face of Lady Dior Bags in 2008. Her relationship with the French fashion space was stable until the partnership ended in 2017. Along with starring in print commercials for Dior, she was once captured by means of exclusive photographers like Annie Leibovitz and Peter Lindbergh. According to Elle, Cotillard was paid $1.Five million in line with brief movie for Lady Dior. Her most notable quick movies are L.A.dy Dior, Lady Rouge, Lady Blue, and Lady Noire.
Emma Raducanu ($2.seventy five million)
One of the youngest faces that represent Dior, tennis sensation Emma Raducanu was once best 18-years outdated when she inked a multi-year deal and changed into the face of Maria Grazia Chiuri’s womenswear collection and the face of the brand’s skin care and make-up lineup. As according to the contract, Raducanu is paid $2.seventy five million for starring within the print advertisement and advertisements for Dior.
Johnny Depp ($Five million)
Johnny Depp entered the realm of favor when he turned into the face of Dior in 2015. The style brand presented a new men’s odor after a decade that year with Dior Sauvage and chose the ruggedly handsome actor for its ad campaigns and print commercials. As mentioned by means of The Guardian, Depp is paid upwards of $Five million for the brand endorsement and has been actively seen in the adverts even these days. The gross sales spiked after the actor changed into the face of the brand new fragrance line.
Robert Pattinson ($12 million)
Robert Pattinson replaced Jude Law in 2013 as the brand new face of Dior Homme perfumes. Embodying the bold but impossible to resist personality, Pattinson’s campaign brief motion pictures were probably the most most fashionable commercials through the craze area. The actor was paid $12 million for a three-year contract. In 2016, he additionally changed into the ambassador for Dior Ready-To-Wear designs and was photographed by legendary figure Karl Lagerfeld. In 2021, he returned for the Dior Homme campaign with a short movie known as I’m Your Man.
Jennifer Lawrence ($15 million)
Jennifer Lawrence brought a fresh wave of energy when she inked a maintain Dior in 2014. The three-year $15 million contract paid her $Five million annually, and she was an international ambassador and the face of the sweetness and equipment campaigns. She took over from Marion Cotillard for the Lady Dior bags and advertised the perfume Joy by way of Dior and the makeup line. Her contract additionally demanded that the actress solely wear robes by the craze house for any red carpet event.
Charlize Theron ($55 million)
The most expensive brand endorsement deal Dior has ever presented, Charlize Theron, inked a long-term eleven-year deal that used to be valued at $Fifty five million, during which she was paid $5 million according to yr, as reported through Scmp. She became the face of J’adore Dior fragrance after her performance within the 2003 film Monster. Theron has starred in different campaigns for the perfume and still advertises for the brand, and wears couture outfits by means of Dior on the crimson carpet.
Other notable celebrities who are the face of Dior come with Natalie Portman, Elizabeth Debicki, Jisoo from Blackpink, and Yara Shahidi. Under the inventive director Maria Grazia Chiuri, Dior has evolved its elegant style and made a strong affect at the audience. Through its superstar endorsements, the fashion space has higher its succeed in far and wide on this planet.
Sources: Harper’s Bazaar, Elle, The Guardian, Scmp
ncG1vNJzZmivp6x7tbTEq6CcoJWowW%2BvzqZmq6GTnXqxu9aeqZ%2BtnGTBqbHSnmSaqpVisaq70axkpqejqXqmxM%2Bepayhppp6o77Ap5tmnZ6ZvLO%2FxKacp6yjYsGwecOaq55n